Privacy Policy

1. Introduction

ShopFlow ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our e-commerce platform and services. By using ShopFlow, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Information You Provide

We collect information that you provide directly to us, including:

• Account Information: Name, email address, phone number, business details
• Payment Information: Billing address, payment method details (processed securely through third-party payment processors)
• Order Information: Product purchases, shipping addresses, order history
• Store Information: Store name, business name, product catalog, store settings
• Customer Communications: Messages, support requests, feedback

2.2 Automatically Collected Information

We automatically collect certain information when you use our services:

• Usage Data: Pages visited, time spent, click patterns, navigation paths
• Device Information: IP address, browser type, operating system, device identifiers
• Cookies and Tracking Technologies: We use cookies and similar technologies to track activity and store preferences
• Log Data: Server logs, error reports, performance data

3. How We Use Your Information

We use the collected information for various purposes:

3.1 Service Provision

• Process and fulfill orders
• Manage your account and store
• Provide customer support
• Send transactional emails (order confirmations, shipping updates)
• Process payments and prevent fraud

3.2 Marketing and Advertising

We use customer data for marketing and advertising purposes, including Facebook advertising campaigns.This includes:

• Creating custom audiences on Facebook and other advertising platforms
• Running targeted advertising campaigns based on customer behavior and preferences
• Retargeting customers who have visited stores or made purchases
• Analyzing campaign performance and optimizing ad delivery
• Sharing anonymized or aggregated data with advertising partners

By using ShopFlow, you consent to the use of your data for these marketing and advertising purposes. You may opt out of certain advertising features, but this may limit the effectiveness of marketing campaigns for your store.

3.3 Business Operations

• Improve and optimize our services
• Conduct analytics and research
• Detect and prevent fraud or abuse
• Comply with legal obligations
• Enforce our Terms and Conditions

4. Data Sharing and Disclosure

We may share your information with:

4.1 Service Providers

• Payment processors (PayHere and others)
• Hosting and cloud service providers
• Email service providers
• Analytics and advertising platforms (including Facebook)
• Customer support tools

4.2 Advertising Partners

We share customer data with advertising partners, including Facebook, to enable targeted advertising campaigns. This data may include:

• Email addresses (hashed for privacy)
• Purchase history and behavior data
• Demographic information
• Device identifiers

4.3 Legal Requirements

We may disclose information if required by law, court order, or government regulation, or to protect our rights, property, or safety, or that of our users or others.

5. Database Backup Rights

Customers have the right to request a database backup of their store data. Upon request, we will provide you with a complete backup of your store's database, including:

• Product catalog and inventory data
• Order history and customer information
• Store settings and configurations
• Category and other store-related data

To request a database backup, please contact us at support@braintisa.com. We will process your request within 30 days and provide the backup in a standard format (typically SQL dump).

Note: Database backups are provided for data portability purposes. You are responsible for securely storing and managing your backup data. ShopFlow is not responsible for any loss or corruption of backup data once it has been provided to you.

6. Data Security

We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When you close your account, we may retain certain information for legitimate business purposes or as required by law.

8. Your Rights

Depending on your jurisdiction, you may have the following rights:

• Access: Request access to your personal data
• Correction: Request correction of inaccurate data
• Deletion: Request deletion of your data (subject to legal requirements)
• Portability: Request a copy of your data in a portable format (database backup)
• Opt-out: Opt out of certain data processing activities, including marketing
• Objection: Object to processing of your data for certain purposes

To exercise these rights, please contact us at support@braintisa.com.

9. Cookies and Tracking

We use cookies and similar tracking technologies to track activity and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

10. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By using our services, you consent to the transfer of your information to these countries.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Email: support@braintisa.com